Welcome to Business Invest!
Hi friends! Francesco here.
I’m the creator and investor behind Business Invest and my mission is to help you invest in equities with confidence.
My strategy is simple, but not easy: selecting great companies and invest in their multi-year business plans while falling into the behavioral pitfalls of the stock market.
I will be sharing tactics, principles, and examples on how to find superior businesses in order to unlock superior returns, while minimizing risk and emotional mistakes.
What will you get?
I’ve crafted a space that serves as your investing companion. Here’s a glimpse of what awaits you:
📈 Individual Stocks Analyses & Risk-Reward Profiles
📖 Investing reflections and guilelines in the monthly “Zen - Investor Diary”
🔑 New Portfolio - created specifically for this Newsletter
💸 Educational learnings from my main personal portfolio
💰 My ‘Wheel Strategy’: simplified Options Selling for regular income
🧠 Deep dives on Behavioral Finance taken from real experience
💡 New investment ideas: ETFs, REITs, and alternatives to individual stocks
💸 Comprehensive Investing knowledge: from Corporate Finance, to Macroeconomics, Personal Finance, and various Stock Market insights
📚 Books recommendations, and other resources.
Why am I here? My story in brief
My name is Francesco Ferrari and I come from Brescia, Italy (near Milan). I define equity investing my personal ‘Ikigai’ as I feel this passion truly gets the best out of me and allows me to grow every day as a person.
I did not become an investor overnight. Since 2012, I have been surrounded by ‘business people’ - first at Bocconi University, then at the office - but I actually never met anyone who directly invested in the companies they were either teaching about or working for.
It took me years to discover the potential of business investing, and when I did, I had a sort of unfair knowledge advantage to learn stock market investing way faster than the majority of non-business people.
So, as for my background:
I am a Certified Financial Educator (AIEF diploma)
I am a M.Sc Graduate in International Business Management at Bocconi University in Milan, jointly with CEMS Program (top 10 Financial Times ranking worldwide), with a specialization in Corporate Finance
I worked in the Finance department for major corporate names such as Deloitte and Kering
I am currently employed as Finance Manager at a pharmaceutical wholesale company in Italy
I have 5 years of experience as individual equity investor
In January of 2023, I decided to share my journey on Instagram and create Business Invest
I made several mistakes and learnt so much from them, more than any book!
My Investing Principles & my Symbol:
The Golden Hexagon stands for 3 principles:
Protection: as Warren Buffett would say, “Rule n.1 never lose money. Rule n.2 never forget rule n.1”
Growth: I invest with a long-term mindset and specific focus on Business Plans
Emotional wild ride (ups and downs): that’s a reminder of how mindset, patience, and tolerance will be the most important elements of my investing journey
My Core Investing Principles:
‘Zen’ Mindset: pursue my equity investments with emotional and behavioral stability and joy
Risk-Reward: every investment decision is based on favorable odds. My goal is to find skewed opportunities with risk-reward profiles that I find attractive.
Value Creation: I want to invest in companies because I believe they will genuinely and instrinsically increase in value (earnings) in the years to come. I will avoid any other form of capital gain, meaning FOMO, arbitrage and mean reversion.
Less is More - the Sniper mentality: I will carefully select a few excellent names. I will reduce my moves as much as possible.
Business Quality = Investing Quality: as the name suggests, Business Invest is about investing in the best businesses worldwide as in the long-run, successful businesses become the most successful stocks
The Football Coach mindset: my goal is to prepare the best starting 11 for the match. I cannot control how the match will play out. In investing terms, I can’t predict where the market is going, what the FED and inflation are gonna do. I remain focused on the actions and decisions to win in the long run. I must win the championship, and I don’t care of the result of a single match.
This is it for now, friends!
Thanks for subscribing and see you on the next investing chapter.
Francesco Ferrari
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